Summer in the Hamptons isn’t just about sun and surf—it’s also the season for exclusive pop-ups from your favorite brands. From beauty to wellness, fashion to lifestyle, the East End transforms into a curated playground of chic experiences. Whether you're browsing, sampling, or simply soaking in the scene, here are the hottest pop-ups to visit this summer in the Hamptons.
1. Côte du Court by Wellness Wonderland
📍 Hampton Racquet Club, East Hampton
🗓️ Saturday, June 28 | 10:30 AM – 2:30 PM
🔗 RSVP Here
This is more than a pop-up—it’s an elevated escape. Blending tennis, beauty, movement, and recovery, Côte du Court brings together top-tier talent like the Twins of Miami, Madison Appel, and Aryan Rashed of Tremble Pilates. Between on-court workouts and restorative moments, you’ll find curated beauty stations and elevated self-care activations.
🔥 Pop-Up Highlights: Tennis pros, Pilates sessions, on-site recovery + beauty booths.
🎯 Must Visit For: Wellness lovers, luxury event goers, and anyone ready for a summer glow-up.
2. Alo Yoga Beachside Lounge
📍 Main Street, East Hampton
🗓️ All summer long
🔗 aloyoga.com
Alo’s serene retail-meets-lifestyle pop-up brings a mix of beach-ready looks, on-the-go wellness gear, and in-store activations. Some weekends include guided meditations, matcha tastings, or influencer-led wellness chats.
3. Glossier Dune House
📍 Private Sagaponack Location – RSVP Only
🗓️ Select weekends June–August
🔗 glossier.com
Glossier returns with its elevated, Hamptons-only concept: The Dune House. Think glossy skin, soft linens, and curated product testing in a dreamy beach house setting. Expect light bites, hydrating spritz stations, and plenty of photo ops.
4. Erewhon x The Ness Smoothie Lab
📍 Sag Harbor (exact location TBA)
🗓️ July 4–7
🔗 thenessnyc.com
West Coast meets East Coast chic as Erewhon teams up with sculpt studio The Ness for a one-of-a-kind smoothie + movement activation. Expect buzzy ingredients, wellness vibes, and impromptu workout moments.
5. LoveShackFancy’s Rosé Room
📍 Sag Harbor
🗓️ Open daily
🔗 loveshackfancy.com
A pink, floral daydream meets retail heaven. The Rosé Room is filled with ruffled dresses, summer fragrances, and photo-ready corners. Bonus: guests are treated to rosé tastings on Saturdays.
Why You Shouldn't Miss Côte du Court
While fashion and beauty reign all summer, Côte du Court is your only pop-up delivering elegance, sweat, and serenity in one unforgettable day. Come for the tennis, stay for the recovery, and leave glowing from the inside out. Trust us—this one sells out fast.
🎟️ Reserve your spot now
🔗 RSVP Here
